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section 6

Plan your communications

A campaign to end street homelessness will only succeed if it is able to motivate relevant individuals, organisations and sectors to take action, based on a shared belief that the issue can be solved. Powerful communications that:

  1. explain the challenge but more importantly the solutions;
  2. tell people’s stories of their experiences of homelessness; and
  3. describe a future where street homelessness is ended – will help you rally others to support the campaign.

As part of your overall campaign planning, think about communications both within your team and to the outside world. Having clear, concise campaign messages like these will help your entire campaign team to spread the word consistently and easily – and enable you to reach out to those who can help you make the changes needed.

External communications often involve print, broadcast and social media.  But not every campaign message is best made in public.  More targeted and discrete communications to influence specific individuals tend to be shared via private letters, telephone calls and emails.  Think about who your target audiences are, what messages will influence them to make the changes you seek, and how best to reach them.

Here is a series of questions designed to help you create a Communications Plan for your campaign to take the best approach from the start.  Below are some examples you may find useful.

European campaign examples:

External websites:

These two resources go into detail about how to develop and deliver a communications plan: