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section 5

Make a plan

The single most important thing you can do to increase your chance of success is to make a plan.  It doesn’t need to be long, or beautifully presented and printed.  Even if it is only written up as bullet points, having a plan from the start means that you have all discussed and decided on the best methods to use and the actions to take.  You can always review and change it as the campaign progresses.

Gather key people and organisations

Start by assembling a committed group of people who will lead the campaign. This group will be responsible for making things happen while being accountable to wider stakeholders. We make suggestions about key people, organisations and structures here.

Use our questions to create and agree your plan

The detailed questions here are designed to help your group discuss what’s important in your area, what you can do collectively, and who you may need to target to make the changes needed.  The answers will become your plan and help your local campaign determine what else you need before you take any public action.  Here is a list of things to consider for your plan:

  1. Issue
  2. Aim
  3. Objectives
  4. Audiences/influencing targets
  5. Key messages
  6. Tactics
  7. Resources
  8. Activities and timeline
  9. Monitoring and evaluation

Give me six hours to chop down a tree and I will spend the first four sharpening my axe.


Abraham Lincoln